Fast fashion has a few different sides to it – the good, the bad, and the downright ugly.
Fast fashion is usually a term reserved for inexpensive clothing but even the more expensive, “designer” goods can be fast fashion too. Many “higher end” brands have evolved to keep up with the cheaper stores who began knocking off their designs faster than even the originators could put them to market. So, even these brands have had to churn out goods at a faster rate and at a lower quality just to stay competitive. In this post, I mention H&M and Zara repeatedly since they’re the largest and most globally recognizable fast fashion retailers.